Benefits of using digital printing for marketing materials
In this blog, we'll explore the benefits of using digital printing for your marketing materials and provide tips for designing effective designs that get results.
Digital printing uses digital files to print directly onto a variety of materials, unlike more traditional printing methods involving printing plates and ink. Digital printing allows for faster turnaround times, cost-effective small print runs, and high-quality prints with sharp details and vibrant colors. Our digital press prints up to 4800dpi which creates brilliantly sharp images and smooth gradation.
One of the biggest benefits of digital printing is the ability to print on demand. You can print small quantities of materials as needed, saving money and reducing waste, making it a more sustainable option for your business.
In addition, digital printing allows for previously unavailable customisation options. You can easily modify your designs and create unique versions of your materials for different audiences or purposes.
So, what types of marketing materials can be printed digitally? The options are virtually endless, including business cards, flyers, letterheads, compliment slips, postcards, mailers, posters, invitations, swing tags and more!
Tips for designing for digital printing
When you are designing your digital marketing materials, keep a few things in mind. Keep the designs simple and visually appealing, with eye-catching artwork and clear information hierarchy. Use high-quality images and graphics to create a professional-looking design, reinforcing your brand message. A graphic designer can organise this and access commercial stock images if needed. Include a clear call-to-action, encouraging readers to engage with your business. Ensure your CTA is prominent and easy to follow, whether it's visiting your website, calling your premises, or attending an event.
Finally, choose the right colors and fonts for your design, creating a cohesive look across all your marketing materials without distracting from your message.
Digital printing offers benefits such as faster turnaround times, cost-effective print runs, and customisable high-quality prints. Follow these tips for effective design to grab your audience's attention and drive results for your business.