Monthly Archives: April 2019
Posted: April 19, 2019|Categories: Design|
Many people contact us having been told their logo resolution is too low for printing, spot UV or foil stamping, or that the logo file is not the correct format. Every professional logo designer will supply you with your logo in various formats including a PDF, a high resolution JPEG, a PNG with a transparent background, a vector file and possibly a layered Photoshop file. Vector files are the most important, because they can be scaled to any size without loss of quality. They are the file format required for signage, vehicle livery, large format printing, as well as, print finishing effects such as foil stamping and spot UV. Vector files will have an .AI or .EPS file extension. If you've had your logo designed by a professional designer, make sure you ask for all of these file formats once the logo is completed and signed off. You will be asked for them as you move forward with your business and it will save you time and money having to have them recreated further down the line.
A common battle we all face in the business world is capturing and holding a potential client’s interest online. The technological age has bombarded society with information overload and the next page of information is only a click away. Trying to discern what will be inviting and engaging to a client can be difficult. It is a common theme many business owners contend with when dealing with an online presence. Injecting brand awareness that is unique and eliciting a response are the pivotal keys for sparking engagement.
Posted: April 19, 2019|Categories: Business|
Like many other business owners, I strive to be the very best at what I do. I immerse myself in finding ways to improve my business strategies, enhance my client base and deliver a superior service. After all, my business is my livelihood as it is for millions of other small business owners. With that in mind, you may be asking yourself, "Is there something else I could be doing to enhance my business performance?" We live in a world where we constantly learn. One of the ways we can benefit is not to be afraid to observe and ask questions, especially other small business owners. Below are 12 habits of independently owned brands and their business habits: