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Why paying cheap prices for leaflet distribution campaigns is never a good idea

Posted by Admin Admin on Monday, April 28, 2014

There is a common misconception that all leaflet distribution companies essentially perform the same job and that opting for the cheapest price is best. The reality is, the quality of service from one leaflet distribution company to another varies enormously and if you want a good return on your investment you need to choose wisely and spend a little more.

There is a common misconception that all leaflet distribution companies essentially perform the same job and that opting for the cheapest quote is best. The reality is, the quality of service from one leaflet distribution company to another varies enormously and if you want a good return on your investment you need to choose wisely and spend a little more.

leaflet distribution infographic

Of course there are always exceptions to the rule. Some companies will charge higher prices and still deliver a poor service, so it's still important to check references and testimonials. Your feedback may also be low despite the drop being carried out properly if your leaflet lacks a clear message, confuses people, or has a poor design. You will also need to be aware of national leaflet distribution companies who outsource to smaller companies (this obscure piece is usually in their terms and conditions in very small print). Where possible try to use a leaflet distribution company local to your area. They will know the area better and will also be keen to do a good job to increase local word of mouth. If the company is employing staff to distribute leaflets, find out how they track those staff to ensure they are doing a reliable job.

Leaflet distribution has a bad reputation. When low prices are charged, the job is never carried out properly and people's perception of leaflet distribution is that it doesn't work. It's then harder to get people to people to pay more for a service they believe doesn't work. At the end of the day, you get what you pay for. Make sure you choose your leaflet distribution company carefully!

 


About the author

Heidi collaborates with AHC's designers to provide proof and editing services as well as creative feedback and illustrative design. She is an honors graduate from an accredited university with a specialisation in Languages, English & Spanish. She has an affinity for Golden Retrievers, a Harvest moon and lightly salted wheat crackers. With her acute desire to gain knowledge, she is currently learning the characters in Mandarin Chinese.

Email heidi[at]afterhourscreativestudio.com

Heidi collaborates with AHC's designers to provide proof and editing services as well as creative feedback and illustrative design. She is an honors graduate from an accredited university with a specialisation in Languages, English & Spanish. She has an affinity for Golden Retrievers, a Harvest moon and lightly salted wheat crackers.

Email heidi[at]afterhourscreativestudio.com



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