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Why paying cheap prices for leaflet distribution campaigns is never a good idea

Posted by: Admin Admin on Monday, April 28, 2014

There is a common misconception that all leaflet distribution companies essentially perform the same job and that opting for the cheapest price is best. The reality is, the quality of service from one leaflet distribution company to another varies enormously and if you want a good return on your investment you need to choose wisely and spend a little more.

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Why Don't People Respond To Leaflets?

Posted by: Peter Saunders on Saturday, April 05, 2014

If you're wondering why people don't respond to leaflets, the answer is simple. The leaflet doesn't interest them. Working out why the leaflet doesn't interest them is what you should concentrate on. It could be a number of reasons including: 1) They don't want what you're offering. 2) They don't understand what you're offering because the leaflet lacks a clear message. 3) The leaflet design is poor and it's immediately discarded as junk, without even being properly looked at or 4)..

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Do leaflet drops work?

Posted by: Peter Saunders on Monday, February 10, 2014

Yesterday i came across a blog post asking readers if they had used door to door leaflet drops to market their business, and if so, what did they think of it? What seemed to be the most common response was that people had dabbled with it, the odd few hundred leaflets or flyers distributed by themselves or their children. Having not received much of a response they simply reached the conclusion that leaflet drops don't work and dismissed the whole idea of door to door leaflet distribution.

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