after hours creative

The first time the image met with my eyes, it was beyond elegance. I just stared in a moment of ‘awe,’ because it was so incredibly stunning. The image wasn’t an iconic painting or award winning photographic piece. It was the first time I saw edge gilding on business cards. My initial reaction encompassed that ‘wow’ factor and an internal thought of, “Here I go again, champagne taste and a beer pocket.” However, to my amazement, I discovered it can be an affordable option, if indeed, I wanted it on my business cards. ..

Many times I encounter a client who gets dismayed with embossing versus debossing. I have to admit that when I first started learning about this trade that I also needed to be educated on the difference. The differences between the two is actually very simple, and they can be gorgeous embellishments to your print project. Let’s begin with embossing: This process entails taking a die and pushing on the back of the card stock. The result is a raised image on the front of your card stock. The image below demonstrates embossing. The front of the card has an embossed pattern with a foil blocked logo in the center. The pattern is intricate but extremely classy, highlighting the logo in silver metallic foil makes it the focal point of the card. ..