Money is tight and you desperately need an injection of cash. An enquiry comes in so you send out your quote as normal, with a discount to ensure you land the job. The potential client then comes back and asks for a further discount. Reluctantly you agree in order to secure the job. Does this sound familiar?
Many small businesses get caught in this loop, devaluing their time and expertise because cashflow is tight and they need the work. So how do you break this perpetual cycle?..