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One Easy Way to Boost Brand Perception.. and it May Only Take a Few Minutes!

Posted by: Heidi Mel on Sunday, January 03, 2016
“Good Mourning Heidi,” was the way the email started and it was sent to me by the Vice President of a big company. My mind thought maybe the message was going to be ‘grim.’ In reality, I think the person simply made a small oversight when spellcheck was complete, if at all. At one time or another, we have all received some type of communication that had a spelling, tense or punctuation error. In some cases, it might give you a laugh or it could be very abashing if it’s on a sensitive communication for your target audience or high ranking company officials.  ..
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My logo resolution is too low for printing - help!

Posted by: Peter Saunders on Sunday, June 21, 2015
Many people contact us having been told their logo resolution is too low for printing, or that the logo file is not the correct format. Every professional logo designer will supply you with your logo in various formats including a PDF, a high resolution jpeg, a png with a transparent background, a vector file and possible a layered photoshop file. Vector files are the most important because they can be scaled to any size without loss of quality. They are the file format required for signage, vehicle livery and large format printing. Vector files will have a .ai or .eps file extension.   ..
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Achieve Higher Paying Clients with Brand Development

Posted by: Peter Saunders on Saturday, May 17, 2014

Money is tight and you desperately need an injection of cash. An enquiry comes in so you send out your quote as normal, with a discount to ensure you land the job. The potential client then comes back and asks for a further discount. Reluctantly you agree in order to secure the job. Does this sound familiar?

Many small businesses get caught in this loop, devaluing their time and expertise because cashflow is tight and they need the work. So how do you break this perpetual cycle?

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