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One Easy Way to Boost Brand Perception.. and it May Only Take a Few Minutes!

Posted by Heidi Mel on Sunday, January 03, 2016
“Good Mourning Heidi,” was the way the email started and it was sent to me by the Vice President of a big company. My mind thought maybe the message was going to be ‘grim.’ In reality, I think the person simply made a small oversight when spellcheck was complete, if at all. At one time or another, we have all received some type of communication that had a spelling, tense or punctuation error. In some cases, it might give you a laugh or it could be very abashing if it’s on a sensitive communication for your target audience or high ranking company officials.

In the business world, the perception of your brand is impacted by the presentation of your marketing materials, website etc. There is a tendency to overlook something very simple and doesn’t require a lot of time, proofreading your work. Simple spelling, punctuation or grammar mistakes can result in a negative perception of the author and brand. Any company media should always flow well with the absence of grammatical, spelling and punctuation errors. After all, capturing the essence of professionalism and class should be the desire of every brand.

Not everyone may have a knack or the time to thoroughly review a document to ensure correctness, fluidity of verbiage and the ability to make the proper amendments for the best result. There are professional proofreading and editing services that can perform these tasks for you. An experienced proofreader will also offer advice on ways to improve your writing style in situations in which it is not strictly incorrect, but perhaps a little awkward or unclear to the target audience. At all times, their goal should be to help you communicate your ideas clearly and effectively in perfect English, so that your written work faithfully and accurately reflects the high quality of its content. The desired result is you being proud to sign your name or company name to the final result.

After Hours Creative Ltd. Does offer a proofreading/editing service if you require a company to proofread and edit your document(s). All inquiries are handled personally and are carefully reviewed by an educated and qualified specialist in British/American English. Each project is reviewed by an actual person and not processed with software, ensuring better results and attention to detail. If English isn’t your primary language or maybe you would just prefer another set of eyes review your work, please reach out to us for a quote Heidi(at)afterhourscreativestudio.com We’d love to help you with your project!
 


About the author

Heidi collaborates with AHC's designers to provide proof and editing services as well as creative feedback and illustrative design. She is an honors graduate from an accredited university with a specialisation in Languages, English & Spanish. She has an affinity for Golden Retrievers, a Harvest moon and lightly salted wheat crackers. With her acute desire to gain knowledge, she is currently learning the characters in Mandarin Chinese.

Email heidi[at]afterhourscreativestudio.com

Heidi collaborates with AHC's designers to provide proof and editing services as well as creative feedback and illustrative design. She is an honors graduate from an accredited university with a specialisation in Languages, English & Spanish. She has an affinity for Golden Retrievers, a Harvest moon and lightly salted wheat crackers.

Email heidi[at]afterhourscreativestudio.com



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