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Leaflets for overprinting on a laser or inkjet printer

Posted by Peter Saunders on Thursday, February 13, 2014

Sometimes we get requests to produce leaflets that can be overprinted on an inkjet or laser printer. This is common amongst people and businesses who want a pre-printed branded leaflet produced in bulk, so that they can overprint small batches with the latest offers, events or promotions.

Leaflets for overprinting

Sometimes we get requests to produce leaflets that can be overprinted on an inkjet or laser printer. This is common amongst people and businesses who want a pre-printed branded leaflet produced in bulk, so that they can overprint small batches with the latest offers, events or promotions.


How are overprinted leaflets produced?

Overprinted leaflets are printed full colour on 120gsm laser guaranteed stock. This ensures they will go safely through a laser printer without the ink bubbling. They are also perfect for inkjet printers. Having a leaflet pre-printed saves a lot of money on ink. Trying to print thousands of colour leaflets on a laser or inkjet printer will cost a small fortune in ink cartridges. By having the main design pre-printed, all you have to do is overprint the latest information, which is usually just text or small images that won't require too much ink.


What are the advantages of overprinting leaflets?

Aside from monetary savings on ink cartridges, another advantage of leaflets for overprinting is that they enable an individual or business to promote many different offers and promotions over a period of time, for very little marketing costs. Often when there are lots of products, or details of different events over a period of time, everything will be included on one leaflet. Trying to include all of the information on one leaflet can be difficult, and research has shown people are put off reading leaflets with large blocks of text. The information may also change or go out of date, which means you're either stuck with leaflets that are out of date and no longer of use, or you're stuck with the painstaking task of crossing out the out of date details with a marker. Using overprinted leaflets means your branding remains consistent, your leaflet is professional printed, and it's simple and quick for you to overprint the leaflets and promote the latest offers and news.

To find out more about leaflets suitable for overprinting give us a call on 0116 240 3651.

 


About the author

Peter Saunders is a multifacted graphic designer that has worked as a designer, printer and print finisher. All three jobs have given him an excellent understanding of everything involved in creating print marketing. At After Hours Creative, Peter splits his time between graphic design, getting his hands covered in ink, operating foil presses and taking naps on his adobe cushions (only when working late, he's not lazy!). Peter is the go-to guy for any artwork queries or anything related to print!

Peter Saunders is a multifacted graphic designer that has worked as a designer, printer and print finisher. All three jobs have given him an excellent understanding of everything involved in creating print marketing. At After Hours Creative, Peter splits his time between graphic design, getting his hands covered in ink, operating foil presses and taking naps on his adobe cushions (only when working late, he's not lazy!). Peter is the go-to guy for any artwork queries or anything related to print!

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