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Four Reasons To Add Foil Edge Gilding to Your Business Cards

Posted by Heidi Mel on Saturday, April 02, 2016

The first time the image met with my eyes, it was beyond elegance. I just stared in a moment of ‘awe,’ because it was so incredibly stunning. The image wasn’t an iconic painting or award winning photographic piece. It was the first time I saw edge gilding on business cards. My initial reaction encompassed that ‘wow’ factor and an internal thought of, “Here I go again, champagne taste and a beer pocket.” However, to my amazement, I discovered it can be an affordable option, if indeed, I wanted it on my business cards.


At this juncture, you may be asking yourself, “What is edge gilding?” The craft itself can be traced back to the ancient Egyptians. Edge gilding entails applying foil to the edges of the business cards. The cards are stacked together very, very tightly and held in place either by a machine or vice. Then, the edges are sanded down so the surface is smooth. Foil is adhered to the edges with a heating element until all the edges are completed. The result is a very luxurious finishing touch to a business card. Edge gilding can be carried out using a wide range of metallic foil colors including gold, silver, rose gold, copper, holographic silver, pink, blue, purple, turquoise, green and many more. Perhaps you’ve been contemplating what it was that your business cards were lacking? No matter how much you thought about it, you couldn’t put your finger on it. An affordable and quintessential option is edge gilding. Here are four reasons to capitalize on this option:


1)Instantaneous “Wow” factor

When the light or sun hits your cards as you pull one out from your business card holder, eyes will be fixated on the incredible luster from the edges alone.


2)Epitomize Luxury

An embellishment that signifies luxury, elegance, class and prominence.


3)Elevated Brand Perception

The simple accentuation of gold foil to your branded media can elevate brand perception as reported in various marketing studies.


4)Brand Distinction

Edge gilding is not rampant on many business cards. Make your card distinct and memorable from the competition.


After Hours Creative offers professional edge gilding for business cards, invitations, notecards and a myriad of other products. Prices start at £74 for edge gilding on business cards. If this is an option you’d like to explore for your next project, our team will gladly provide a quote. We can also send out samples of our business cards with edge gilding for you to review as well. Attain the ‘wow’ factor that has been absent from your business cards by contacting us today about foil edge gilding. Our edge gilding is nothing less than awe inspiring.

 


About the author

Heidi collaborates with AHC's designers to provide proof and editing services as well as creative feedback and illustrative design. She is an honors graduate from an accredited university with a specialisation in Languages, English & Spanish. She has an affinity for Golden Retrievers, a Harvest moon and lightly salted wheat crackers. With her acute desire to gain knowledge, she is currently learning the characters in Mandarin Chinese.

Email heidi[at]afterhourscreativestudio.com

Heidi collaborates with AHC's designers to provide proof and editing services as well as creative feedback and illustrative design. She is an honors graduate from an accredited university with a specialisation in Languages, English & Spanish. She has an affinity for Golden Retrievers, a Harvest moon and lightly salted wheat crackers.

Email heidi[at]afterhourscreativestudio.com



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