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Four Reasons To Add Foil Edge Gilding to Your Business Cards

Posted by: Heidi Mel on Saturday, April 02, 2016

The first time the image met with my eyes, it was beyond elegance. I just stared in a moment of ‘awe,’ because it was so incredibly stunning. The image wasn’t an iconic painting or award winning photographic piece. It was the first time I saw edge gilding on business cards. My initial reaction encompassed that ‘wow’ factor and an internal thought of, “Here I go again, champagne taste and a beer pocket.” However, to my amazement, I discovered it can be an affordable option, if indeed, I wanted it on my business cards. ..

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Discerning Between Debossing and Embossing

Posted by: Heidi Mel on Sunday, February 14, 2016

Many times I encounter a client who gets dismayed with embossing versus debossing. I have to admit that when I first started learning about this trade that I also needed to be educated on the difference. The differences between the two is actually very simple, and they can be gorgeous embellishments to your print project. Let’s begin with embossing: This process entails taking a die and pushing on the back of the card stock. The result is a raised image on the front of your card stock. The image below demonstrates embossing. The front of the card has an embossed pattern with a foil blocked logo in the center. The pattern is intricate but extremely classy, highlighting the logo in silver metallic foil makes it the focal point of the card. ..

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Five Reasons to Decorate Your Printed Media with Hot Metallic Foil

Posted by: Heidi Mel on Sunday, February 07, 2016

A little glisten, luster or shine catches the corner of your eye. Nine times out of ten, you’ll turn around to see exactly the source of the shine is. Marketing research has shown that; printed media with foil stamping captures and holds a consumer’s attention more rapidly and longer versus standard printed materials. Maybe your marketing materials need that extra zest to create more mass appeal to your target audience? Here are the five reasons you should consider metallic foil accentuation in your printed media: ..

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How our Letterpress Cotton Business Cards are produced

Posted by: Peter Saunders on Sunday, January 10, 2016

Cotton card stock is ideal for letterpress business cards due to both it soft texture and thickness. Ink and foil can be gently embedded into the card stock creating the debossed printing effect which is unique to letterpress printing. ..

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My logo resolution is too low for printing - help!

Posted by: Peter Saunders on Sunday, June 21, 2015
Many people contact us having been told their logo resolution is too low for printing, or that the logo file is not the correct format. Every professional logo designer will supply you with your logo in various formats including a PDF, a high resolution jpeg, a png with a transparent background, a vector file and possible a layered photoshop file. Vector files are the most important because they can be scaled to any size without loss of quality. They are the file format required for signage, vehicle livery and large format printing. Vector files will have a .ai or .eps file extension.   ..
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Backpack Advertising Kits

Posted by: Peter Saunders on Friday, February 28, 2014

Backpack advertising kits are an ideal portable display system for advertising events and offers, or for promoting your general marketing message while on the move.

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Leaflets for overprinting on a laser or inkjet printer

Posted by: Peter Saunders on Thursday, February 13, 2014

Sometimes we get requests to produce leaflets that can be overprinted on an inkjet or laser printer. This is common amongst people and businesses who want a pre-printed branded leaflet produced in bulk, so that they can overprint small batches with the latest offers, events or promotions.

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Promote it with static!

Posted by: Peter Saunders on Tuesday, January 28, 2014

Imagine a printed substrate that sticks to anything, from a stone wall, door or plastic container, to a window or even a tree! All without glue, tacks or sticky tape! Stafix® is a new, innovative material for advertising. A static charge, stored inside the substrate, enables it to adhere to any surface.

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Double-sided feather flag printing

Posted by: Peter Saunders on Sunday, January 05, 2014

Many people assume that all feather flags are printed double-sided. The majority of feather flags are in fact printed single-sided on knitted polyester. It's this material that creates the illusion of double-sided printing. Knitted polyester is porous which means the ink permeates through to the reverse side of the feather flag. This creates a vibrant rich print on both sides which is where the double-sided flag printing confusion sets in. The reverse side of the flag is in fact a show-through of the front side.

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Foil Blocked Business Cards

Posted by: Peter Saunders on Thursday, January 02, 2014

When standard business cards just don't cut it for your business, consider investing in a foil blocked business card. The impact and impression of foil business cards is always the same: Upmarket conferring brand strength and credibility. Foil cards exude luxury and professionalism. If this is the impression you want for your brand then keep reading.

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