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Four Reasons To Add Foil Edge Gilding to Your Business Cards

Posted by: Heidi Mel on Saturday, April 02, 2016

The first time the image met with my eyes, it was beyond elegance. I just stared in a moment of ‘awe,’ because it was so incredibly stunning. The image wasn’t an iconic painting or award winning photographic piece. It was the first time I saw edge gilding on business cards. My initial reaction encompassed that ‘wow’ factor and an internal thought of, “Here I go again, champagne taste and a beer pocket.” However, to my amazement, I discovered it can be an affordable option, if indeed, I wanted it on my business cards. ..

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One Easy Way to Boost Brand Perception.. and it May Only Take a Few Minutes!

Posted by: Heidi Mel on Sunday, January 03, 2016
“Good Mourning Heidi,” was the way the email started and it was sent to me by the Vice President of a big company. My mind thought maybe the message was going to be ‘grim.’ In reality, I think the person simply made a small oversight when spellcheck was complete, if at all. At one time or another, we have all received some type of communication that had a spelling, tense or punctuation error. In some cases, it might give you a laugh or it could be very abashing if it’s on a sensitive communication for your target audience or high ranking company officials.  ..
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Achieve Higher Paying Clients with Brand Development

Posted by: Peter Saunders on Saturday, May 17, 2014

Money is tight and you desperately need an injection of cash. An enquiry comes in so you send out your quote as normal, with a discount to ensure you land the job. The potential client then comes back and asks for a further discount. Reluctantly you agree in order to secure the job. Does this sound familiar?

Many small businesses get caught in this loop, devaluing their time and expertise because cashflow is tight and they need the work. So how do you break this perpetual cycle?

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Why paying cheap prices for leaflet distribution campaigns is never a good idea

Posted by: Admin Admin on Monday, April 28, 2014

There is a common misconception that all leaflet distribution companies essentially perform the same job and that opting for the cheapest price is best. The reality is, the quality of service from one leaflet distribution company to another varies enormously and if you want a good return on your investment you need to choose wisely and spend a little more.

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No design skills? Here's your guide to designing a professional and effective leaflet

Posted by: Peter Saunders on Monday, April 28, 2014

The success of your leaflet depends primarily on the design and the message. A successful leaflet must grab your potential customer's attention, create interest in what you are selling, and finally induce action by clearing indicating what the recipient must do next.

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Why Don't People Respond To Leaflets?

Posted by: Peter Saunders on Saturday, April 05, 2014

If you're wondering why people don't respond to leaflets, the answer is simple. The leaflet doesn't interest them. Working out why the leaflet doesn't interest them is what you should concentrate on. It could be a number of reasons including: 1) They don't want what you're offering. 2) They don't understand what you're offering because the leaflet lacks a clear message. 3) The leaflet design is poor and it's immediately discarded as junk, without even being properly looked at or 4)..

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5 Ways to Kick-Start Your Business

Posted by: Peter Saunders on Thursday, March 13, 2014

Give your new or existing business a powerful kick-start with these 5 tips for successful promotion and business growth.

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Backpack Advertising Kits

Posted by: Peter Saunders on Friday, February 28, 2014

Backpack advertising kits are an ideal portable display system for advertising events and offers, or for promoting your general marketing message while on the move.

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Do leaflet drops work?

Posted by: Peter Saunders on Monday, February 10, 2014

Yesterday i came across a blog post asking readers if they had used door to door leaflet drops to market their business, and if so, what did they think of it? What seemed to be the most common response was that people had dabbled with it, the odd few hundred leaflets or flyers distributed by themselves or their children. Having not received much of a response they simply reached the conclusion that leaflet drops don't work and dismissed the whole idea of door to door leaflet distribution.

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Promote it with static!

Posted by: Peter Saunders on Tuesday, January 28, 2014

Imagine a printed substrate that sticks to anything, from a stone wall, door or plastic container, to a window or even a tree! All without glue, tacks or sticky tape! Stafix® is a new, innovative material for advertising. A static charge, stored inside the substrate, enables it to adhere to any surface.

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