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Four Reasons To Add Foil Edge Gilding to Your Business Cards

Posted by: Heidi Mel on Saturday, April 02, 2016

The first time the image met with my eyes, it was beyond elegance. I just stared in a moment of ‘awe,’ because it was so incredibly stunning. The image wasn’t an iconic painting or award winning photographic piece. It was the first time I saw edge gilding on business cards. My initial reaction encompassed that ‘wow’ factor and an internal thought of, “Here I go again, champagne taste and a beer pocket.” However, to my amazement, I discovered it can be an affordable option, if indeed, I wanted it on my business cards. ..

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Discerning Between Debossing and Embossing

Posted by: Heidi Mel on Sunday, February 14, 2016

Many times I encounter a client who gets dismayed with embossing versus debossing. I have to admit that when I first started learning about this trade that I also needed to be educated on the difference. The differences between the two is actually very simple, and they can be gorgeous embellishments to your print project. Let’s begin with embossing: This process entails taking a die and pushing on the back of the card stock. The result is a raised image on the front of your card stock. The image below demonstrates embossing. The front of the card has an embossed pattern with a foil blocked logo in the center. The pattern is intricate but extremely classy, highlighting the logo in silver metallic foil makes it the focal point of the card. ..

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Five Reasons to Decorate Your Printed Media with Hot Metallic Foil

Posted by: Heidi Mel on Sunday, February 07, 2016

A little glisten, luster or shine catches the corner of your eye. Nine times out of ten, you’ll turn around to see exactly the source of the shine is. Marketing research has shown that; printed media with foil stamping captures and holds a consumer’s attention more rapidly and longer versus standard printed materials. Maybe your marketing materials need that extra zest to create more mass appeal to your target audience? Here are the five reasons you should consider metallic foil accentuation in your printed media: ..

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Foil Blocked Business Cards

Posted by: Peter Saunders on Thursday, January 02, 2014

When standard business cards just don't cut it for your business, consider investing in a foil blocked business card. The impact and impression of foil business cards is always the same: Upmarket conferring brand strength and credibility. Foil cards exude luxury and professionalism. If this is the impression you want for your brand then keep reading.

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