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Five Strategies for Client Retention and Satisfaction

Posted by: Heidi Mel on Sunday, February 26, 2017

“Thank you for calling. Please listen to our new menu options, so we can route your call to the appropriate department. We have received your inquiry. A representative will respond within 48 hours.” Nowadays, responses like these are commonplace. As a multitude of companies automate their services to drive down their costs as much as possible. Speaking to a live person may take ages by the time you’ve pressed every number on the key pad on your phone. A simple question regarding the in-stock date of a product may take two days to receive an electronic reply. Welcome to the reality of, a day in the life of a consumer. ..

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Four Reasons To Add Foil Edge Gilding to Your Business Cards

Posted by: Heidi Mel on Saturday, April 02, 2016

The first time the image met with my eyes, it was beyond elegance. I just stared in a moment of ‘awe,’ because it was so incredibly stunning. The image wasn’t an iconic painting or award winning photographic piece. It was the first time I saw edge gilding on business cards. My initial reaction encompassed that ‘wow’ factor and an internal thought of, “Here I go again, champagne taste and a beer pocket.” However, to my amazement, I discovered it can be an affordable option, if indeed, I wanted it on my business cards. ..

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Achieve Higher Paying Clients with Brand Development

Posted by: Peter Saunders on Saturday, May 17, 2014

Money is tight and you desperately need an injection of cash. An enquiry comes in so you send out your quote as normal, with a discount to ensure you land the job. The potential client then comes back and asks for a further discount. Reluctantly you agree in order to secure the job. Does this sound familiar?

Many small businesses get caught in this loop, devaluing their time and expertise because cashflow is tight and they need the work. So how do you break this perpetual cycle?

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Emulating Five Attributes of Self-Made Millionaires

Posted by: Peter Saunders on Saturday, February 01, 2014

Envisioning a number plus 9 zeros after it in the bank, almost seems like a dream. But, there are entrepreneurs out there who have worked from nothing and amassed a fortune. What exactly do these people embody that perhaps one can emulate to achieve financial success?

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Where to find images for your website and blog

Posted by: Peter Saunders on Monday, January 27, 2014

A question I'm often asked by clients is where to find images for their newly designed website and blog. Sure, content is key in blog posts, but a high quality picture can add visual impact to your post, as well as serving as a visual incentive to drive visitors to click through to the post when it's shared via social media.

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12 Powerful Words & Phrases To Utilise In Marketing

Posted by: Peter Saunders on Sunday, January 19, 2014

Electing and utilising powerful words can make the difference in connecting with a potential customer and keeping them engaged. As a business owner, empower yourself to select words that will solicit emotion and encourage action that is appropriate for your business. Here are some recommendations to incorporate into your marketing communications.

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12 Habits of successful business owners and entrepreneurs

Posted by: Peter Saunders on Tuesday, January 07, 2014

We live in a world where we constantly learn. One of the ways we can benefit is not to be afraid to observe and ask questions, especially other small business owners. Here are 12 habits of success business owners and entrepreneurs that you can adopt to help push your business forward.

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