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Promote it with static!

Posted by: Peter Saunders on Tuesday, January 28, 2014

Imagine a printed substrate that sticks to anything, from a stone wall, door or plastic container, to a window or even a tree! All without glue, tacks or sticky tape! Stafix® is a new, innovative material for advertising. A static charge, stored inside the substrate, enables it to adhere to any surface.

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Where to find images for your website and blog

Posted by: Peter Saunders on Monday, January 27, 2014

A question I'm often asked by clients is where to find images for their newly designed website and blog. Sure, content is key in blog posts, but a high quality picture can add visual impact to your post, as well as serving as a visual incentive to drive visitors to click through to the post when it's shared via social media.

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5 Benefits of Responsive Web Design

Posted by: Peter Saunders on Monday, January 20, 2014

With such a drastic and continued increase in mobile browsing, both experts and those new to web design and development are implementing responsive design when creating their websites in order reap the many rewards associated with it. If you are new to responsive websites here is your easy guide on what responsive website design is, and the benefits that await you in using it.

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12 Powerful Words & Phrases To Utilise In Marketing

Posted by: Peter Saunders on Sunday, January 19, 2014

Electing and utilising powerful words can make the difference in connecting with a potential customer and keeping them engaged. As a business owner, empower yourself to select words that will solicit emotion and encourage action that is appropriate for your business. Here are some recommendations to incorporate into your marketing communications.

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Did we get it?

Posted by: Peter Saunders on Sunday, January 12, 2014

A common battle we all face in the business world is capturing and holding a potential client’s interest online. The technological age has bombarded society with information overload and the next page of information is only a click away. Trying to discern what will be inviting and engaging to a client can be difficult. It is a common theme many business owners contend with when dealing with an online presence. Injecting brand awareness that is unique and eliciting a response are the pivotal keys for sparking engagement.

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12 Habits of successful business owners and entrepreneurs

Posted by: Peter Saunders on Tuesday, January 07, 2014

We live in a world where we constantly learn. One of the ways we can benefit is not to be afraid to observe and ask questions, especially other small business owners. Here are 12 habits of success business owners and entrepreneurs that you can adopt to help push your business forward.

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Double-sided feather flag printing

Posted by: Peter Saunders on Sunday, January 05, 2014

Many people assume that all feather flags are printed double-sided. The majority of feather flags are in fact printed single-sided on knitted polyester. It's this material that creates the illusion of double-sided printing. Knitted polyester is porous which means the ink permeates through to the reverse side of the feather flag. This creates a vibrant rich print on both sides which is where the double-sided flag printing confusion sets in. The reverse side of the flag is in fact a show-through of the front side.

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How to prepare artwork for spot uv gloss

Posted by: Peter Saunders on Sunday, January 05, 2014

Spot UV gloss artwork needs to be on a separate layer to the rest of your business card artwork. It should be 100% black and needs to cover the entire area you wish to have spot UV gloss added to. The spot gloss file should contain no other artwork elements apart from the spot gloss area and should ideally be created as a vector graphic.

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Foil Blocked Business Cards

Posted by: Peter Saunders on Thursday, January 02, 2014

When standard business cards just don't cut it for your business, consider investing in a foil blocked business card. The impact and impression of foil business cards is always the same: Upmarket conferring brand strength and credibility. Foil cards exude luxury and professionalism. If this is the impression you want for your brand then keep reading.

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25 Low Cost Marketing Ideas For Your Business

Posted by: Peter Saunders on Wednesday, January 01, 2014

In need of some fresh marketing ideas?

This blog post includes 25 low cost (and in some cases completely free!) marketing ideas to help promote your business in 2014 and beyond. Make sure you check this list and implement at least some of the ideas if you're not already doing so.

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