Give your new or existing business a powerful kick-start with these 5 tips for successful promotion and business growth.
5 Ways to Kick-Start Your Business
Kick No. 1) Freshen up your online face.
It's much easier to generate new business by being found when someone wants what you're offering than it is by blindly advertising, and hoping to get a bite from someone who happens to want what you're offering at that particular time. With the majority of people choosing to look online for what they want, you need an up to date website that can be found, impresses visitors and generates consumer confidence. Update your website by giving it a fresh modern look. Make it a responsive website so it adapts to mobile and tablet browsers, giving your on the go customers a great browsing experience. Add new content and offers and ensure all your page titles and content are focused around appropriate keywords so that you can be found via search engines. It's amazing how many website don't have basic on-site SEO.
Kick No. 2) You're the boss. Delegate.
It's common for small business owners to wear multiple hats. Make sure you delegate some of the non-essential activities so that you can focus on running your business instead of getting bogged down with everything. Time is money, make sure your time is spent using your skills and making money, and not on small daily tasks which although necessary don't help generate revenue for your business.
Kick No. 3) Bow down to content. Content is king.
E-commerce is competitive, it's also very impersonal. With online retail, there are no opportunities to gain an edge by impressing customers with help and guidance face to face in store. More and more companies are realising this and are engaging customers with additional useful content such as, posting 'how to' videos and using their blog to provide helpful advice. Doing this helps customers engage with your brand. Earlier this year, I bought a tent online, with an abundance of retailers to choose from I opted for one that had a very clear video explaining exactly how to put the tent up. The tent came with instructions, but they weren't nearly as good as having someone talking directly to me and showing me exactly how the tent worked. I bookmarked the site so when my tent arrived I could easily find and watch the video again.
Kick No. 4) Fine tune your marketing for a healthier bottom line.
It's amazing how many small business owners don't know what they're spending on marketing, or where it's being spent! They are often trying extremely hard to increase their revenue, and don't seem to realise that by fine tuning their marketing they will instantly improve their bottom line. What are you spending on marketing and where is it being spent? Is it being spent effectively? If you're running print ads, which ones are generating orders? Not sure? Run different offers or voucher codes on each ad and track them. If you do know, cut out the ads that aren't performing and reinvest that money elsewhere. Is your print advertising not delivering results in general? Why not try an online marketing campaign? Google Adwords is a good place to start. If it looks confusing, get advice from a Google Adwords expert who can manage your campaign for you.
Kick No. 5) Reputation management.
Every small business should work towards building a strong reputation. A strong reputation will lead to increased profits from both an increase in orders and a decrease in marketing costs. Make customer care a priority, and you will build a strong reputation via word of mouth referrals and via positive online reviews on sites such as Google. People are quick to take to social media to comment about their experiences with a company. Many of these people often have thousands, tends of thousands or even hundreds of thousands of followers and connections. Make sure they're singing your praises in front of all of those people, not slating your poor service!