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Five Strategies for Client Retention and Satisfaction

Posted by: Heidi Mel on Sunday, February 26, 2017

“Thank you for calling. Please listen to our new menu options, so we can route your call to the appropriate department. We have received your inquiry. A representative will respond within 48 hours.” Nowadays, responses like these are commonplace. As a multitude of companies automate their services to drive down their costs as much as possible. Speaking to a live person may take ages by the time you’ve pressed every number on the key pad on your phone. A simple question regarding the in-stock date of a product may take two days to receive an electronic reply. Welcome to the reality of, a day in the life of a consumer. ..

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Four Reasons To Add Foil Edge Gilding to Your Business Cards

Posted by: Heidi Mel on Saturday, April 02, 2016

The first time the image met with my eyes, it was beyond elegance. I just stared in a moment of ‘awe,’ because it was so incredibly stunning. The image wasn’t an iconic painting or award winning photographic piece. It was the first time I saw edge gilding on business cards. My initial reaction encompassed that ‘wow’ factor and an internal thought of, “Here I go again, champagne taste and a beer pocket.” However, to my amazement, I discovered it can be an affordable option, if indeed, I wanted it on my business cards. ..

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Discerning Between Debossing and Embossing

Posted by: Heidi Mel on Sunday, February 14, 2016

Many times I encounter a client who gets dismayed with embossing versus debossing. I have to admit that when I first started learning about this trade that I also needed to be educated on the difference. The differences between the two is actually very simple, and they can be gorgeous embellishments to your print project. Let’s begin with embossing: This process entails taking a die and pushing on the back of the card stock. The result is a raised image on the front of your card stock. The image below demonstrates embossing. The front of the card has an embossed pattern with a foil blocked logo in the center. The pattern is intricate but extremely classy, highlighting the logo in silver metallic foil makes it the focal point of the card. ..

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Five Reasons to Decorate Your Printed Media with Hot Metallic Foil

Posted by: Heidi Mel on Sunday, February 07, 2016

A little glisten, luster or shine catches the corner of your eye. Nine times out of ten, you’ll turn around to see exactly the source of the shine is. Marketing research has shown that; printed media with foil stamping captures and holds a consumer’s attention more rapidly and longer versus standard printed materials. Maybe your marketing materials need that extra zest to create more mass appeal to your target audience? Here are the five reasons you should consider metallic foil accentuation in your printed media: ..

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How our Letterpress Cotton Business Cards are produced

Posted by: Peter Saunders on Sunday, January 10, 2016

Cotton card stock is ideal for letterpress business cards due to both it soft texture and thickness. Ink and foil can be gently embedded into the card stock creating the debossed printing effect which is unique to letterpress printing. ..

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One Easy Way to Boost Brand Perception.. and it May Only Take a Few Minutes!

Posted by: Heidi Mel on Sunday, January 03, 2016
“Good Mourning Heidi,” was the way the email started and it was sent to me by the Vice President of a big company. My mind thought maybe the message was going to be ‘grim.’ In reality, I think the person simply made a small oversight when spellcheck was complete, if at all. At one time or another, we have all received some type of communication that had a spelling, tense or punctuation error. In some cases, it might give you a laugh or it could be very abashing if it’s on a sensitive communication for your target audience or high ranking company officials.  ..
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My logo resolution is too low for printing - help!

Posted by: Peter Saunders on Sunday, June 21, 2015
Many people contact us having been told their logo resolution is too low for printing, or that the logo file is not the correct format. Every professional logo designer will supply you with your logo in various formats including a PDF, a high resolution jpeg, a png with a transparent background, a vector file and possible a layered photoshop file. Vector files are the most important because they can be scaled to any size without loss of quality. They are the file format required for signage, vehicle livery and large format printing. Vector files will have a .ai or .eps file extension.   ..
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Achieve Higher Paying Clients with Brand Development

Posted by: Peter Saunders on Saturday, May 17, 2014

Money is tight and you desperately need an injection of cash. An enquiry comes in so you send out your quote as normal, with a discount to ensure you land the job. The potential client then comes back and asks for a further discount. Reluctantly you agree in order to secure the job. Does this sound familiar?

Many small businesses get caught in this loop, devaluing their time and expertise because cashflow is tight and they need the work. So how do you break this perpetual cycle?

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Why paying cheap prices for leaflet distribution campaigns is never a good idea

Posted by: Admin Admin on Monday, April 28, 2014

There is a common misconception that all leaflet distribution companies essentially perform the same job and that opting for the cheapest price is best. The reality is, the quality of service from one leaflet distribution company to another varies enormously and if you want a good return on your investment you need to choose wisely and spend a little more.

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No design skills? Here's your guide to designing a professional and effective leaflet

Posted by: Peter Saunders on Monday, April 28, 2014

The success of your leaflet depends primarily on the design and the message. A successful leaflet must grab your potential customer's attention, create interest in what you are selling, and finally induce action by clearing indicating what the recipient must do next.

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