Many times I encounter a client who gets dismayed with embossing versus debossing. I have to admit that when I first started learning about this trade that I also needed to be educated on the difference. The differences between the two is actually very simple, and they can be gorgeous embellishments to your print project. Let’s begin with embossing: This process entails taking a die and pushing on the back of the card stock. The result is a raised image on the front of your card stock. The image below demonstrates embossing. The front of the card has an embossed pattern with a foil blocked logo in the center. The pattern is intricate but extremely classy, highlighting the logo in silver metallic foil makes it the focal point of the card. ..Read more
A little glisten, luster or shine catches the corner of your eye. Nine times out of ten, you’ll turn around to see exactly the source of the shine is. Marketing research has shown that; printed media with foil stamping captures and holds a consumer’s attention more rapidly and longer versus standard printed materials. Maybe your marketing materials need that extra zest to create more mass appeal to your target audience? Here are the five reasons you should consider metallic foil accentuation in your printed media: ..Read more
Money is tight and you desperately need an injection of cash. An enquiry comes in so you send out your quote as normal, with a discount to ensure you land the job. The potential client then comes back and asks for a further discount. Reluctantly you agree in order to secure the job. Does this sound familiar?
Many small businesses get caught in this loop, devaluing their time and expertise because cashflow is tight and they need the work. So how do you break this perpetual cycle?..
There is a common misconception that all leaflet distribution companies essentially perform the same job and that opting for the cheapest price is best. The reality is, the quality of service from one leaflet distribution company to another varies enormously and if you want a good return on your investment you need to choose wisely and spend a little more...